Our Vision
Daffodil & Alder was established in May 2024, nearly a year after I embarked on my journey into the boutique world with Unique Modish Market, LLC. From the beginning, my mission has been to help busy women and men find quality products they will love to use and give, while making gift-giving a joyous and stress-free experience. At Daffodil & Alder, we pride ourselves on offering a curated selection of artisan and thoughtfully chosen products that cater to the discerning tastes of our customers in Southwest Florida Area and beyond.
My vision for Daffodil & Alder extends far beyond being an online gift store; it’s a harbor for busy souls seeking a unique and delightful gifting experience. Here, you’ll find a place where the art of giving is celebrated, where every product tells a story, and where the joy of finding the perfect gift becomes a memorable journey. We aim to be your trusted destination for discovering distinctive, high-quality gifts that reflect care, thoughtfulness, and a touch of elegance, turning everyday moments into cherished memories.
Our Products
Our gift collections are a labor of love, infused with the joy of giving and the warmth of heartfelt connection. Each selection carries the passion and dreams of fellow small businesses. From eco-friendly self care items to intricately crafted trinkets, our collection are chosen with utmost care and thoughtfulness. We understand the significance of a gift, as not just as a tangible item, but as a symbol of affection and appreciation. Creating meaning and stories with each gift, as I pour my heart into each box ensuring it is a testament to the bond between the giver and the receiver, because we believe that the act of giving should be as meaningful as the gift itself.
Behind our Name
Why the name Daffodil & Alder? Honestly, it's because of what they each symbolize. When I pondered changing my company's name, I knew I wanted something unique, but it had to resonate with me. I am no longer the person I was prior to June 2023, I've changed and learned so much about myself, and the name Daffodil & Alder speaks directly to my soul (Learn more from blog post May 27, 2024). Daffodils symbolize rebirth, new beginnings, hope, joy, and good luck, while the Alder tree embodies strength, protection, determination, and confidence, serving as a sign of safety and security. In light of my recent experiences, these words evoke a feeling in me that I couldn’t ignore. The symbolism of these two words mean so much to me, and I want to share that significance with you, the Daffodil & Alder community!
Our Message
I love handpicking every piece in our collections, to bring you something special and hopefully, a little different from what you already own. My aspiration in creating each gift box is to convey love for the recipient. I hope you not only share these gift boxes but also treat yourself because we all deserve a little something special! So, here's to creating moments of tranquility, living authentically, and embracing the beautiful chaos of life, one gift at a time. Welcome to the Daffodil & Alder community, where every box tells a story of the love, the hope, and the courage it takes to be uniquely you.
About the Owner
Hi! I'm Jen & and I wanted to tell you a little about who I am and what make me, me! I am a Floridian which I know is somewhat rare, growing up sailing and loving beach days. I was born in St. Petersburg Florida and moved to Southwest Florida (Naples & now Fort Myers) when I was 11. I graduated from Gulf Coast High School in 2000, and attended Florida Gulf Coast University graduating with a Bachelor’s in Finance. I met my husband Matt in college and we’ve been together ever since. My career initially took me to Pulte Homes, but with the arrival of our first beautiful daughter in 2009, I chose the path of being a stay-at-home mom. Our second daughter was born in 2011 and we continued creating a life we love. Now fast forward, oh about 14 years, enter Summer 2023. Unique Modish Market and now Daffodil & Alder began. Creating a business was never in my plans but honestly I love every second of the challenge. It is helping me grow and adapt in the ever changing world we live in.